Clarion Communications

Archive for the ‘Sales & Marketing’ Category

In the life of a business, advertising is an area that can make or break many. Nothing eats up money like advertising costs, so it is vital that the business gets an equitable return from its advertising dollars. In spite of this fact, many businesses still make the same old mistakes in advertising, thereby failing to get maximum value from their expenditure. Here`s a list of some of the more common mistakes in advertising.

1. Failure to Identify Customer Needs
Given that our goods and services are purchased to satisfy some need, it is surprising to see just how much advertising fails to meet the test of telling customers how this particular product or service will meet a perceived need.

The needs of customers are not that many, so it is difficult to understand why so much advertising fails Read the rest of this entry »